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Tips for Designing a Great Book Cover

Even a good book may never exit the bookstore shelf if the cover doesn’t catch the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

The following are some tips to help you make an effective book cover mockup:

Check out similar book covers.

Visit online and local bookstores and take a look at books in your category. When you go to the area of the store where your book could be someday, what’s the first cover that caught your eye and for what reason? What made the cover more noticeable than the others? In the same manner, take note of the covers you thought were the worst. Consider all these questions as you come up with a book cover mockup.

Be smart with colors.

Take note of the psychological impact of the colors you choose for your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Select white or blue for your book cover mockup, and you will see a more calming and fitting effect. Again, take a look at other same-genre books as well as the colors they use. How do you want your readers to feel about your book? What are the colors that make you feel like that?

Put your title and name in the right places.

Unless you’re John Greene, your name should be placed at the bottom of the cover. Your title should instead be on top, preferably bigger than your name or at least the same size. As soon as you have established yourself as an author, you can make your name your cover’s main attraction. In any case, the letters must be easy to read. As you create your book cover mockup , you’ll see that plain fonts in basic colors are better, but ensure the text won’t lose itself in the color behind it.

Use matching art.

The artwork you use should match the content of your book and must not distort the message is about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. The covers caught attention, but that’s it. People generally have an aversion to gruesome images. So don’t be content with getting their attention – they should be inclined to dig deeper.

Make it simple.

Be sure the cover is not chaotic. Try a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also set the cover at the actual book size and view it from a ten-foot distance. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.